Lydia A. Aranda


Lydia Aranda is an award-winning voice of influence with over 25-years in the public, private and non-profit sectors. Co-founder of Blackstar BBC Group and, formerly BASC America, she develops institutional growth strategies to serve diverse/underserved sectors via such clients as: United Consumer Coalition, Hispanic College Fund, National Hispanic Corporate Council (NHCC), Federation of IPN,, Juegos CentroAmericanos y del Caribe, and Las Colinas Virtual Studios, among others.


Previously she was Vice President & Regional Director of Diverse Segments at Wells Fargo overseeing a multi-state region and serving the growing the national and Latin American corporate footprint; served as Director of Small Business for the Arizona Department of Commerce and was appointed Governor’s Small Business Advocate under Arizona Governor Janet Napolitano; held the role of Director of Marketing & Communications for Excell Global Services, Inc., serving as primary liaison for the parent company and all seven worldwide subsidiaries; and, her international experience includes a term with the U.S. Embassy to Uruguay.


Ms. Aranda has presented throughout the world on corporate and community development initiatives, including keynote and panelist appearances in Scotland, Mexico, Israel, Canada, Australia, New Zealand, Japan and England; and such prestigious institutions as Harvard University, Southern Methodist University and Thunderbird School of International Management. She has earned regional and national acclaim for her leadership and significant civic contributions; has been a leading contributor to such publications as Latino Future, Latino Perspectives and MOSH.US; and was proud to be invited to AIPAC’s inaugural US Hispanic Leaders Mission to Israel.


Her service on executive boards and governing councils include: AIPAC US Hispanic Leaders Alumni (inaugural member); Girl Scouts Arizona Cactus-Pine Council (Member at Large); Latina Giving Circle (founding member); Maricopa Community Colleges Foundation (Secretary); Phoenix Children’s Hospital Foundation (Community Advisor); as well as Coca-Cola Southwest Hispanic Advisory Council (2003-04), USHCC Senior Executive Corporate Advisory Council (2006-08), Wells Fargo National Diversity Council (2007-2009), Hispanic Youth Institute’s “Heroes” program chair (2010), Arizona Governor’s Latino Advisory Council (2008-10), Media, Democracy and Policy Initiative (2007-09), National Center for American Indian Economic Development (NCAIED) National Advisory Council (2006-09), and Coldstone Creamery National Community Advisory Council (charter member, 2006-07), among others.


A 3rd-generation Arizonan and in Dallas since 2010, she enjoys traveling, music and gourmet cooking. She holds a B.S. in Intercultural Communications from Arizona State University; is an avid scholar of global social impact leadership; and is founder of Southwestern Donors Circle, the Liberty Project en Español, and the First Ladies International Project (FLIP).

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